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CRM is a business strategy that aims to understand, anticipate and manage the needs of an organisation's current and potential
customers. It is a comprehensive approach which provides seamless integration of every area of business
that touches the customer - namely marketing, sales, customer services and field support through the integration
of people, process and technology. CRM enables organisations to gain competitive advantage over competitors
that supply similar products or services. CRM is concerned with the creation, development and enhancement
of individualised customer relationships with carefully targeted customers and customer groups resulting
in maximizing their total customer life-time value. CRM is a shift from traditional marketing as it focuses
on the retention of customers in addition to the acquisition of new customers.
Customer relationship management focuses on strategically significant markets. Not all customers are equally
important. Building relationships with customers that will provide little value could result in a loss
of time, staff and financial resources. CRM is a shift from traditional marketing as it focuses on the
retention of customers in addition to the acquisition of new customers. The expression CRM is becoming
standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship
marketing.
Security
Keep data Safe and regulated with built in Protections
Productivity
Eliminate redundant processes and task through automation
Streamline Processes
Automate all business operations Cross departmentally.
Collaboration
Centralized data will bolster interdepartmental collaboration .
Mobility & Flexibility
Work from home or anywhere with a mobile Friendly Solution .
Customer Service
Faster, more accurate access to customer information & history
Integrated Information
All customer and financial data,housed in one location.
Competition
Stay on top of technology solution ahead of your competition.